Somerset County Council

Thinking it? Report it


A new campaign to protect vulnerable adults from harm

Somerset's Safeguarding Adults Board has launched a campaign called “Thinking it? Report it” urging people to make contact if they think someone is being harmed.

The Safeguarding Adults Board (SSAB) is a group of agencies including Somerset County Council, the police, the NHS and others, who work together to protect vulnerable adults from harm.

If you are worried that someone is being harmed or neglected in some way, report it. Our safeguarding services can look into it and find out what is happening.

We know from experience that there are vulnerable people in Somerset who will be subjected to abuse, but may lack the ability, knowledge or support to challenge it or do something about it. That’s why we need people to speak up for them. 

If you suspect it, think it, hear it or see it, report it to us.

Adult abuse can take many forms.

People who are physically, emotionally or psychologically frail and dependent on others for their care can be neglected and taken advantage of by others in a number of ways. This can be physical harm, bullying, discrimination, neglect or financial abuse. It can affect vulnerable men and women from all social backgrounds. Abuse can happen anywhere. In some cases, the abuser is a member of the victim’s own family or someone who is paid to care for them. That makes the problem more hidden, and why we need people to come forward where they have a valid suspicion that something might not be right.

To report a concern about a vulnerable adult, please call 0300 123 2224 or email 

In an emergency, always call 999.

What is adult abuse?

Abuse of vulnerable adults is widespread and complex. In many cases, the type of abuse suffered by a victim is wide ranging.

Physical abuse
This can include assault, hitting, kicking, slapping, pushing, misuse of medication, imposing restrictions on another person.  

Financial or material abuse
This can include theft, fraud, internet scamming, exploitation, and pressure in connection with wills, property, possessions or benefits.

Psychological or emotional abuse
This can include verbal assault, intimidation, emotional abuse, deprivation of contact, threats of harm or abandonment, humiliation or blaming.

Sexual abuse
This can include indecent exposure, sexual harassment, inappropriate looking or touching, and sexual acts to which the adult has not consented or was pressured into consenting.

Neglect and acts of omission
This can include ignoring medical, emotional or physical care needs, failure to provide access to appropriate health, social care or educational services, and withholding of the necessities of life, such as medication, adequate nutrition and heating.

Discriminatory abuse
This can include harassment because of race, gender and gender identity, age, disability, sexual orientation or religion.

Organisational abuse
This can include neglect and poor care practice within an institution or specific care setting such as a hospital or care home, or care provided in the home.

This covers a wide range of behaviour neglecting to care for one’s personal hygiene, health or surroundings, and includes behaviour such as hoarding or not getting to medical appointments.

Remember - Safeguarding is everybody's responsibility.

If you would like to support the campaign or find out more about the work of the Safeguarding Adults Board please contact

Posters and leaflets are available to download in the Information and resources section of this page.


Contact: Customer Contact
Use the 'Contact Adult Social Care' form if you have a quick question for the team 
For a more detailed conversation please phone 0300 123 2224
Opening Hours: Monday 8am to 6pm, Tuesday to Friday 8.30am to 5.30pm, Saturday and Sunday closed.

» Indicates required fields

Feedback form
Was this information helpful? »