Somerset County Council
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Advertising on www.somerset.gov.uk

 

We are evaluating the use of paid advertising. We use the Council Advertising Network (CAN) to deliver advertising across our website and intranet. The CAN is a network of local authorities generating revenue from appropriately sourced advertising.

Why we offer advertising on our website

  • To channel national advertising campaign spend onto www.somerset.gov.uk, which can then be used to improve the website and the range of services offered through it.
  • To offer a powerful promotional tool for local businesses and the local economy.
  • To offer a communication and engagement channel for local public and third sector organisations.

If you want to place advertisements on our websites and would like more information, please email Advertisingteam@counciladvertising.net  


Website Advertising Policy
As part of our long-term goal of reducing costs, we have permitted the use of controlled advertising on our websites. Income generated from advertising on the sites will be used to subsidise their general upkeep and development.

This policy is intended to provide guidelines as to the type of advertising that may be allowed and the technical standards associated with displaying those adverts. Links to this policy will be displayed alongside all advertising placements.

General principles
Placing adverts on the site will be co-ordinated to make sure they do not compromise the prime purpose and functionality of the website. We reserve the right to refuse to promote or to remove any individual advertisement, which in our opinion is considered inappropriate. The suitability of individual advertisers may be checked with our Trading Standards department.

All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with the Council's aims and priorities. The Advertising Standards Authority's Code includes provisions that marketing communications:

  • must be legal, decent, honest and truthful
  • must not bring advertising into disrepute, and must not bring the Council into disrepute.
  • must conform to the Code
  • must respect the principles of fair competition


Advertising will also be subject to the Code of Practice on Local Government Publicity and the requirements of the Financial Services Authority.

The promotion of any advertisement on our website should not been seen as an official endorsement or recommendation of that advertiser's products or services.

We are not responsible for the quality or reliability of the product or services offered within any advertisement. We would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent. 

We do not support or endorse any company or organisation advertising on our websites.

The Council does not accept responsibility for errors, omissions or for any consequences arising when visiting third party websites having followed advertising links.

Most products and services may be promoted on the Council’s website, but some specific categories of products and services are prohibited.

This list is not comprehensive and may be changed at any time.

Organisations we don’t allow include:

  • Lobby groups
  • Manufacturers and distributors of alcohol and tobacco products
  • Manufacturers and distributors of drugs and pharmaceutical products
  • Manufacturers and distributors of weaponry and related products
  • Organisations in financial or legal conflict with the Council
  • Political organisations

Products and services we don’t allow include:

  • Alcohol
  • Drugs
  • Gambling and betting
  • Loans
  • Pornography and adult services
  • Tobacco
  • Weaponry or violence

Behavioural targeting, cookies and privacy
Although we use cookies on our website, we do not permit the use of cookies or other devices that collect and store information through advertising, which can be used to identify an individual.

We permit the use of cookies and other third party websites to track a simple count of how many times advertisements have been shown to visitors and general website traffic. This data is completely anonymous and cannot be linked to an individual person.

Users should check and amend their browser privacy setting if concerned.

Income generated

You can find our monthly advertising revenue for 2016 below.
 Month  Revenue
 January  £221.16
 February  £399.78 
 March  £392.73 
 April  £520.75
 May  £456.42
 June  £403.45
 July  £391.85
 August  £686.22
 September  £720.31
 October  £348.18
 November  £242.12
 December  £186.27


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