Invest Somerset is looking for a wide range of people who are passionate about living and working in Somerset and willing to champion the county as a top business location.

Set up by Somerset Council and Heart of the South West Local Enterprise Partnership (HotSW) Invest Somerset aims to increase economic growth in the county. It offers a one-stop shop approach to facilitate more jobs and investment and works closely with people at key organisations who can support relocation and expansion projects.

Cllr Ros Wyke, Somerset Council’s Lead Member for Economic Development, Planning and Assets said:

The perception of Somerset is rapidly changing. It is already renowned for being one of England’s most beautiful counties, but it also offers the optimum balance of opportunity, world class environment and exceptional lifestyle. We want Ambassadors to share their passion, experience and enthusiasm for Somerset.

Somerset is already home to world leading businesses. As a council we are bringing innovation and investment into the county so that we can fulfil our priority of creating a flourishing and resilient Somerset.

The role of an Ambassador is simple but important. Ambassadors will champion Somerset by sharing positive views and experiences of growing up, being educated, working or relocating businesses here. By using their own networks and endorsing and sharing news and campaigns Ambassadors will help to spread the positive message about the county.

Jo Reynolds, owner of Justelle Marketing and President of Yeovil and District Chamber CIC, explains why becoming an Ambassador was an easy decision:

So many people complain about things but do nothing to improve them. I felt that this was a perfect opportunity for me to be able to shout about all the amazing things our county has to offer and to help raise awareness of all the incredible projects going on in the area.

Being an Ambassador for Somerset will allow me to spread the amazing work being done in the east of the county across the whole of Somerset. I am proud of our county and wanted to help encourage others to become Ambassadors and shout about this wonderful place to live, learn and do business.

If you are interested in becoming an Ambassador a range of support and materials are available on the website For further information please email the Inward Investment Team at

Graphic inviting people to become an ambassador for Somerset

About this article

September 12, 2023

Debbie Rundle

Press Release