Somerset residents are being encouraged to make a simple but powerful pledge this autumn – to support friends, family members and colleagues who are thinking about quitting smoking.
Smokefree Somerset has launched the ‘What’s Your Why?’ Pledge, a community driven campaign that encourages open conversations, shared motivation, and practical support to inspire loved ones to take that first step towards a healthier, smoke-free future.
This campaign isn’t about pressuring anyone to quit. It’s about showing you care – taking the time to listen, offer support, and start a conversation if you’re worried about someone. The pledge and resources are there to help you start these caring conversations, especially if you’re unsure how to begin.
Why talking helps
Quitting smoking isn’t just about willpower. Nicotine addiction affects brain chemistry, and for many people, smoking is tied to stress relief, routine, and physical dependence.
Research shows that encouragement from friends and family can make a real difference when someone is thinking about quitting. By signing the pledge, Somerset residents can show loved ones that they are not alone – and that free, non-judgemental support is available locally.
How you can help
The Public Health Team at Somerset Council and NHS Somerset are asking people to:
Check in – Listen and be present. Ask how they’re feeling about smoking, but only when they’re ready to talk.
Celebrate small wins – Even one less cigarette or a smoke-free day is progress. Recognition builds confidence.
Offer distractions – Suggest a walk, chat, cup of tea, or a small activity to manage cravings.
Stay patient – Slip-ups happen. Your calm, encouraging presence matters and helps them feel supported.
You can find more information on how to support a loved one or friend who smokes here: https://bit.ly/SmokefreeSomersetSupportPledge
Local voices leading the way
Leanne, a Somerset mum of three who successfully quit smoking, explained why pledging matters:
“Quitting smoking has been one of the best adult decisions I have made. It has ensured I can live a healthier, (smell free) and more affordable life as a mum of 3 children. I have seen health and money benefits from quitting and wish I had done it sooner. By joining the ‘What’s Your Why?’ Pledge, I hope to inspire others to take this life-changing step and support them in their journey to a healthier, smoke-free life.”
Alison Bell, Director of Public Health Somerset for Somerset Council, said:
“We know that quitting smoking is not always easy, but support from loved ones can make all the difference. The ‘What’s Your Why?’ Pledge is about normalising those caring conversations and showing that nobody has to quit alone. We want to inspire community support that encourages more quit attempts and improves health for families across Somerset.”
Free support to quit
Anyone who is thinking about quitting smoking can get free, expert advice and practical help through Smokefree Somerset. The service offers one-to-one support, group sessions, stop-smoking aids, and the free NHS app to track progress, giving people the tools they need to succeed.
Join the movement: Somerset residents can make their pledge at community events this autumn:
- Tuesday 14 October – Asda Yeovil, Preston Road, BA20 2HB 10am-12pm
- Thursday 16 October -Tesco Chard, Tapstone Road, TA20 2LW 10am-12pM
- Tuesday 28 October – Asda Bridgwater, East Quay TA6 5AZ 10am-12pm
You can also pledge online at https://bit.ly/smokefree-pledge-Somerset
Together, we can make quitting smoking more achievable – one conversation, one pledge, and one step at a time.
