Beach-goers heading for Brean and Berrow will be able to park for free this summer to help boost the local visitor economy.
Somerset Council has been working with Discover Brean and EDF (Hinkley Point C project) on ways to increase footfall in the Brean coastal and strip area to help offset the reduction in visitors who would have used Pontins during the holiday season.
Thanks to support from Hinkley Point C beach parking fees will be lifted from 1 July to October this year, meaning people can enjoy the coast without having to worry about paying charges.
Councillor Mike Rigby, Somerset Council’s Lead Member for Economic Development, Planning and Assets, said:
This is great news for Brean and Berrow. We have been working hard with our partners to find ways to support the local visitor economy and are delighted to be able to announce this initiative.
The area has so much to offer visitors: great beaches, a friendly welcome and now free parking.
A spokesperson for Discover Brean said:
Brean has a wide variety of attractions, shops as well as food and drink options. It is hoped that the initiative will attract more visitors who in turn will hopefully support the businesses in the local villages.
The Council’s Beach Team will continue to run the beaches and the number of cars allowed on either beach will not change.
