Advertising design requirements

Please follow these guidelines before submitting your artwork and we will send it to our contractor for your sign design.

Artwork size and contents

Your artwork should be 1000mm wide x 350mm high and will appear above the Council banner which is 1000mm wide x 150mm high – we have a template for this, so we only need you to supply the artwork for your section. We need to limit the text on the signs to comply with road safety guidance, so if you have already added your website address or a description of your general location in your design please do not also add your company slogan.

The signs are not lit up and must be non-reflective, so please do not use neon or metallic paint colours. You are welcome to include images to accompany your company name and logo – For inspiration take a look at our Roundabouts directory for examples of signs that are already installed across our network.

Image quality

Artwork should be provided in a high-quality vector image format such as EPS (Encapsulated Postscript) or AI (Adobe Illustrator) file type so your final design is not blurry and, if you have one, please include a copy of your brand guidelines too. Please see below for an example of what happens when the provided artwork is not provided in the right format.

Good quality image

A scalable vector, or high resolution image will remain sharp when enlarged to 1000mm wide.

Bad quality image

Low resolution images become pixelated when enlarged, and can become difficult to understand.

Artwork sign off process

Once we receive your artwork, we will forward it to our contractor, and aim to send you the draft design of your sign for your approval within five working days at most.

Once you approve your design, we will contact our contractor and provisionally schedule an installation date within two weeks. If you have any questions about this process, please contact us.