Advertising design requirements
Please follow these guidelines before submitting your artwork and we will send it to our contractor for your sign design.
Artwork size and contents
Your artwork should be 1000 mm wide and 350 mm high. It will sit above the council banner, which measures 1000 mm by 150 mm. We can provide a template, so you only need to supply artwork for your section.
Keep text to a minimum to meet road safety guidance. If your design includes your website address or location, do not also add a slogan
The signs are not illuminated and must be non-reflective. Do not use neon or metallic colours. You may include images alongside your company name and logo. For examples, see our Roundabouts directory
Image quality
Provide artwork in a high-quality vector format, such as EPS (Encapsulated PostScript) or AI (Adobe Illustrator). This ensures your design remains clear and does not appear blurry. If available, include your brand guidelines.
See the example below to understand what happens when artwork is not supplied in the correct format.
Good quality image
Use a scalable vector or high-resolution image. This will stay sharp when enlarged to 1000 mm wide.
Bad quality image
Low-resolution images can become pixelated when enlarged. This can make them difficult to see and understand.
Artwork sign off process
Once we receive your artwork, we will send it to our contractor. We aim to provide a draft design for approval within five working days.
After you approve the design, we will ask the contractor to schedule an installation date within two weeks.
If you have any questions about this process, email advertise@somerset.gov.uk.